<aside> 💡 How might we design a Edukasyon PH mobile application which caters to specific use cases of students and parent users while providing the most value to Edukasyon’s B2B partners?

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💭 Research Questions

• What are the current use cases of an Edukasyon PH to students and parents? What are their needs and motivations?
• Which of the B2B partners’ content and services to users find the most helpful and how are these helping them?
• What are the pain points and unmet needs in the website that can be resolved in a mobile application?

🎯 Objectives

• Understand the current customer journey and use case of Edukasyon for students and parent users
• Identify pain points and underlying needs of users who use Edukasyon website
• Identifying specific use cases of a mobile Edukasyon app for current and potential users
• Conduct user interviews with at least 3 participants per user type
• Distinguish most used features and services of Edukasyon
• Explore user reactions and insights to the current website

👩🏻‍💼 Research Participants

• Current Users: Student

  • Has to have used Edukasyon’s services
  • Mix of senior high school and college student (ideally)
  • Mix of mobile and desktop users (ideally)

• Current Users: Parents

  • Has to have used Edukasyon’s services
  • Mix of mobile and desktop users (ideally)

• Potential Users: Student

  • Has to be in senior high school or college
  • Has experience in using an education platform to further their learning or career goals

• Potential Users: Parents

  • Have high school or college children
  • Has availed of services to enroll their children to universities or learning programs