Project Background / Intro

Edukasyon.PH places every learner's dream career within their reach. Through the years, students use the website to access education and career opportunities, enabling them to find and follow career paths suited to their interests, skills, and priorities.

Objectives

Objective: "To bring their dream careers closer to their reach" (Say this part only)

Design a B2B-value-driven mobile app for Edukasyon.ph that caters to student and parent use cases

Research Question:

How might we design a user-friendly, accessible, and value-driven mobile app that connects and meets the needs of students, parents, and B2B partners of Edukasyon.ph?

• Who or what has influence on the students' academic and career decisions?
• How do students and parents leverage academic and industry information on for their decision making?
• What means do B2B partners of education have to interact with learners and parents?

Understanding the Context: Empathizing

User Interviews

• Participants: 7 students, 4 parents, 2 B2B partners, 1 Edukasyon team member
• Which features of edukasyon.ph is the most useful to them and how is their experience with it?

Introduction of main user types: Students and Parents

Three types of students with varying use cases for the app