User Research: Students
Use Cases
Key Insights
- Students used Edukasyon to find the best school and course/program for them.
- Users find that Edukasyon is the only platform that consolidates important info about schools and courses such as tuition fee, years of study, learning environment, and career options.
- Students found that the information Edukasyon provides helps them in choosing their course and school since all needed info are available. comparing
- Edukasyon helps users in their career goals by helping them assess their career path, explore other careers related to their course, and land jobs and internships through tips/guidance/advice from their articles and newsletter.
- Users used Edukasyon as a portal to apply for Ateneo
- Users who used Edukasyon for college apps don't find the need to use it anymore
Additional Insights
- Edukasyon is an all in one platform — from looking for courses, school info, school resources and materials, anything that is student-related
- Users used the website as a reference to research and prepare their lesson plans, lectures, and/or workshops
- Users find counseling to be helpful in achieving and planning their academic and career goals
- Users trust Edukasyon because it's been around for years
- Edukasyon also offers scholarships that can be helpful for students who need financial assistance
- Edukasyon is also useful in researching schools abroad
Features, Wants
Key Insights
- Users recommend to have more school options, easy way to search, review and apply to a school/university
- User recommend feature for College Manual (courses, scholarship, curriculum, career choices, etc)
- Provides reviews and testimonials of courses and schools from other students.
- Features include: free data, geo-location, free counselor consultation, job postings, and articles
- Users recommend to improve the design in terms of navigation and banner image
- Users recommend that helpful features for parents are the geolocation searching of schools, financial information/tips
- Users recommend to also access the job opening on the app
- Users recommend that features like personality quizzes, assessment, counselling and some logical games are a good addition to the app
- Users recommend to add educational workshop or lectures and live-streamed lessons for interaction
- Users recommend to maximize content creation by not just providing articles but also to include video courses
Additional Insights
- Website and graphics are colorful, good layout, very Gen-z, which appeals to them. It is easy to use and is user-friendly and not that much ads.
- Edukasyon looks reliable and credible since they've been running for a long time and has good SEO.
- Applying is easy: either it redirects you the correct application page of the school website or there's a portal with good copywriting and clean UI.
- The website is accessible for students
- The copy suits students (youthful)
- Users recommend that the app be accessible even using the mobile's free data
- Users recommend that to build more trust, highlight the scholar's success stories by providing testimonials and webinars to tell their stories and for the current students to easily search scholarship opportunities
- For parents: an evaluation form to gather some insights from the parents about the guidance they give to their child
- Users recommend to come up with features that will promote Filipino culture
- Users recommend features like skill based courses
- Users recommend downloadable video content